The next company which I believe has done well to ‘stick it to the man’ is Boohoo Plc. This ‘fast fashion’ clothes company took the fight to ASOS in 2006, and quickly became popular for its low prices. The company listed in 2014 and became a renowned growth stock by pushing 600% growth over the past 3 years. However, in recent months its share price has flagged amid concerns over share price inflation and eroding profit margins. This quickly pushed their share price to 175p, however, I don’t think profit margins being chipped away at present will hinder the company in the long term. Boohoo is still establishing itself in a ruthless online market where marketing is essential – and expensive. Furthermore, the company continues to diversify itself with acquisitions of other brands like Little Thing and Nasty Girl, which themselves need a surge of advertising to put them on the map. Yet this seems to be money well spent as each of these brands continue to explode in different demographics. So, after the group’s brands are well recognised, margins may steady. As they continue to step on the toes of ASOS with another 100% of revenue/profit growth in 2018 pencilled in, Boohoo will look to go global. If they carry on in the same trajectory that they have, David could become Goliath.